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A Painful Viral Marketing Headache: Measuring the Viral Video Response
This past week, Johnson and Johnson’s McNeil Consumer Healthcare unit pulled an ad campaign for Motrin pain reliever after an arguably snarky ad aimed at easing the pain of baby sling-wearing moms...
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Old Spice Fades Into History While Samsung, Ikea, Twitter Scale Viral Chart
NEW YORK (AdAge.com) — Sayonara, Old Spice. Welcome to the first Viral Chart in months without Isaiah Mustafa’s superior intelligence and physique. Who’s replacing him? A host of new campaigns from...
View ArticleUPDATE: Social Video Trivia with Visible Measures
Here at Visible Measures, we are constantly digging up fun facts and tidbits about social video. We wanted to share our knowledge in a fun a way – and what better way than a trivia contest? UPDATE:...
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Branded Content Brief: Facebook Set to Challenge TV
Here’s a recap of everything that happened in the branded content world last week. Follow us on Twitter (@visiblemeasures) for news in real time. Facebook is looking to challenge TV. To break the...
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Ronald McDonald Takes to Twitter with New Look
Fast food mascots come and go. The sun has set on the likes of Taco Bell’s chihuahua and Burger King’s “creepy king.” Through it all, Ronald McDonald has remained. But part of achieving that longevity...
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Evian Creates Music Video For Wimbledon Out of Tweets
While other brands have been caught up in World Cup fever, Evian was one of the few to stake its claim on Wimbledon. During the last week of the tournament, which ended on July 4, Evian turned tweets...
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The Digital Download: Lebron goes to Cavaliers; Internet goes wild
Didn’t have time to read the headlines last week? Need an update after the weekend? The Digital Download highlights the top stories from last week that will influence this week in digital advertising....
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